Practical guides on tracking visitors, reading metrics, and turning analytics data into better decisions. No jargon, no fluff — just useful articles for site owners and developers.
Learn how to spot fake referrer traffic and spam hits in your analytics. Discover why snippet-based tracking and bot detection prevent referrer spam effectively.
Track cart abandonment step-by-step, see exactly where customers drop off in checkout, and reduce lost revenue with free funnel and form analytics.
Understand Google Consent Mode v2, the Google Ads/GA4 requirement for EEA and UK traffic. See what it means for your data, modeled conversions, and compliance work.
Learn how to migrate from GA4 to free, cookie-free statpx: run both in parallel, import historical data, remap goals, then retire your GA4 tag.
Compare statpx and PostHog: free unlimited website analytics vs. a broad product-analytics platform with usage-based pricing. See which fits your team.
Compare statpx and Umami: fully hosted, unlimited free analytics vs. lightweight self-hosted tracking. See the hosting, feature, and cost differences.
statpx has no built-in branding toggle, but agencies can still deliver polished client reporting with viewer access, CSV export, and the REST API.
Learn what metrics restaurants and local businesses should track: phone clicks, directions, menu views, peak hours, and mobile traffic — free with statpx.
Free analytics for online courses: track your enrollment funnel, repeat-student behavior, and preview-video engagement to grow course sales.
Track lead funnels beyond the form: field-level drop-off, multi-step funnels, and channel attribution to see which leads actually convert.
Run A/B tests in statpx with two JS calls: record a variant exposure and a conversion. See per-variant conversion rate, uplift, revenue, and 95% significance.
Set up email and in-app alerts for traffic spikes or drops in statpx, plus how to opt in to automatic anomaly detection on your daily data.
How to use statpx's All Sites roll-up to total pageviews, visitors, and sessions across every site you manage, filter by tag, and export to CSV.
Add deploy, campaign, and redesign markers directly on your statpx traffic charts so spikes and drops always have an explanation.
Learn how the statpx Attribution report credits conversions to marketing channels across First-touch, Last-touch, Linear, and Position-based models, and what you need set up first.
How statpx separates bot traffic from real visitors using UA signature matching (GPTBot, Claude, AhrefsBot and more), IP rate limits, and known bot CIDR ranges, and how to read the Bots page.
See how the statpx Campaigns page auto-parses utm_source, utm_medium and utm_campaign, shows which channels drive sessions and conversions, and how to build UTM links with the built-in URL generator.
Learn how to use statpx's Custom Board to add, remove, reorder, and resize widgets — KPI cards, top pages, referrers, countries, devices, and pageview trend charts.
Track product views, add-to-cart, checkout, and purchases in statpx with _st('ecommerce', ...) calls, then read revenue, top products, and AOV on the dashboard.
Track custom events in statpx with _st('event', ...), add revenue and props, and see automatic outbound-link and file-download tracking with zero extra code.
statpx tracks form submission rate, abandonment rate, and per-field drop-off automatically with no code — add data-track-form to see where visitors quit.
Learn how to build 2-5 step funnels by URL or event in statpx, pick a date range, and read per-step drop-off percentages to find where visitors quit.
How to connect a GA4 property via OAuth and import historical sessions, users, and pageviews into statpx as a read-only overlay, with the two Google APIs you need to enable first.
Learn how to set up statpx Goals as URL visits or custom events, track conversion rate per session, and attach revenue with value_per_conversion.
See exactly where visitors click on any page with the statpx heatmap. Enable it with one line of code, then read the blue-to-red intensity map by page path.
Overview of the statpx Integrations page — one-click install snippets for every major platform and framework, plus how to connect alerts to Slack or Discord via webhooks.
How the JS Errors dashboard in statpx catches uncaught exceptions and rejected promises automatically — grouped by message, source, line, and page. Zero config.
Learn how to read statpx Page Flow to see the most common next-page transitions, rank entry and exit pages by sessions, and find where visitors get stuck.
How to use statpx's Real-time page to see active visitors right now — live pages, countries, referrers, and the last-5-minutes activity feed.
Learn how to enable statpx session recordings, mask sensitive fields, filter by rage clicks or errors, and replay real visitor sessions in the player.
Learn how to read the statpx Retention page: a weekly cohort grid that shows exactly which acquisition weeks produce visitors who keep coming back.
Step-by-step guide to linking Google Search Console with statpx via OAuth to see organic keywords, clicks, impressions, CTR, and average position alongside your on-site analytics.
A tour of the Settings page in statpx — exclude your own visits, set data retention, enable a public share link, and configure session recording.
A walkthrough of the Site Speed dashboard in statpx — real-user LCP, CLS, and INP data collected automatically from every visitor, no setup required.
A complete guide to the statpx Snippet page — the two-line tracking script, verifying your install, SPA support, and the optional attribution badge.
Learn how to read the Stats dashboard in statpx — pageviews, unique visitors, sessions, bounce rate, top pages, referrers, countries, devices, and compare mode.
Invite teammates or clients to a statpx site with viewer or editor roles, no password sharing required. How to manage and revoke access.
Learn how to identify logged-in users with the statpx tracker API and view each known user's sessions, pageviews, events, and purchase history.
A complete guide to statpx's Visitors page — the raw session-by-session log with time, URL, referrer, country, browser/OS, scroll depth, and filtering.
Running analytics for multiple websites multiplies the complexity. Learn how to structure multi-site tracking, avoid data contamination between properties, and surface cross-site insights.
Customer lifetime value is the most important revenue metric most websites don't measure. Learn how web analytics data connects to CLV and which behavioral signals predict high-value customers.
Product analytics and web analytics overlap but serve different purposes. Learn what each discipline measures, which questions each answers, and when you need both versus just one.
Most analytics dashboards are built to impress, not to be used. Learn the principles of effective dashboard design — the right metrics, the right audience, and the right update frequency.
Exit intent tracking detects when a visitor is about to leave your site. Learn what signals indicate abandonment, how to implement detection, and how analytics data helps you act on it.
Subscription sites need different metrics than one-time-sale businesses. Learn which analytics signals reveal whether your membership is growing, engaging, and retaining the way it needs to.
Bad analytics data leads to bad decisions. Learn the most common sources of inaccurate website analytics — bots, internal traffic, duplicate tags, and sampling — and how to fix each one.
B2B analytics is not the same as B2C. Longer sales cycles, committee decisions, and low traffic volumes change which metrics matter. Learn which numbers drive real B2B growth decisions.
Video plays and completion rates are invisible to standard analytics. Learn how to track video engagement events — starts, progress milestones, and completions — for every player type.
Internal site search data reveals exactly what visitors can't find on your website. Learn how to track search queries, analyse the results, and use the data to fix content gaps.
Your own visits inflate pageviews and distort behavior metrics. Learn how to filter internal traffic in website analytics — by IP, cookie, or user role — for accurate data.
Custom dimensions let you attach extra metadata to your analytics events — user type, plan, content category. Learn how to use them to segment and understand your audience better.
Running analytics for 10+ client sites creates unique challenges. Learn how to organize multi-client access, build client-ready reports, and spot cross-site patterns.
Affiliate traffic is easy to misread without proper tagging. Learn how to use UTM parameters and referral tracking to accurately measure affiliate and partner performance.
Cookieless analytics doesn't mean blind analytics. Learn the fingerprinting-free techniques modern tools use to count visitors and measure behavior without cookies or identifiers.
Most websites have predictable seasonal patterns. Learn how to read year-over-year traffic trends, plan for holiday surges, and use slow periods strategically.
Most analytics dashboards show too many numbers. Learn which 5-7 KPIs deserve a permanent spot on your dashboard and how to read them without getting lost in the noise.
A user journey spans multiple sessions, channels, and pages before converting. Learn how to map and analyze the complete journey — not just the last click — in your analytics.
Google Tag Manager lets you deploy your analytics snippet, event tracking, and UTM setup without a developer. Here's how to do it correctly and avoid the common mistakes.
Nonprofits need different analytics than e-commerce sites. Learn which metrics demonstrate mission impact, engagement, and donor conversion — and how to report them to stakeholders.
Most analytics reports get ignored because they show data, not decisions. Learn how to structure reports around questions, choose the right metrics, and present findings that lead to action.
SaaS analytics is different from content site analytics. Learn which metrics reveal product health — trial-to-paid conversion, activation rate, feature engagement, and churn signals.
Data sampling is when your analytics tool processes only a fraction of your real data. Learn when it happens, why it distorts reports, and how to get unsampled data.
Most bloggers track the wrong numbers. Here are the 8 analytics metrics that tell you which content to write next, where your audience comes from, and how to grow faster.
Conversion rate is the percentage of visitors who complete a goal. Learn how to measure it accurately, set up goal tracking, and use data to improve it systematically.
Both are privacy-focused and cookie-free, but Fathom starts at $14/month while statpx is free. Here's what you get for the price difference.
Both are free and cookie-free, but they collect data very differently. Compare features, accuracy, and which is right for your site.
Both are cookie-free and privacy-focused, but one costs $9/month while the other is completely free. See how they compare feature by feature.
Matomo is powerful but requires a server and maintenance. statpx gives you a comparable feature set with zero setup and zero cost.
Both are lightweight and cookie-free, but Plausible starts at $9/month. Compare features, privacy, and pricing to find the right tool.
Most conversions touch multiple channels before they happen. Learn how multi-touch attribution works, which model to choose, and how to stop over-crediting the last click.
First-party data collected directly on your site is the most accurate and most durable foundation for analytics. Learn what it includes and how to build a first-party data strategy.
GDPR affects which analytics tools require consent banners and how visitor data must be handled. Learn the key rules, what makes analytics compliant, and how to capture complete data legally.
A large portion of your "direct" traffic is actually dark traffic — visits from messaging apps, email clients, and private channels that lose their referrer header. Here's how to reclaim it.
Cohort analysis reveals whether your site is getting better at keeping people by tracking groups of visitors from their first visit forward and comparing them over time.
Standard analytics misses every click that takes a visitor off your site. Learn how outbound link tracking works and how to read which pages send traffic out.
Downloads aren't pageviews, so they're invisible by default. Learn how file download tracking works and how to measure which PDFs, ZIPs, and installers get downloaded.
When your journey spans multiple domains, one visitor looks like three. Learn why sessions break between domains and how cross-domain tracking stitches them back together.
Browser-based and server-based tracking collect data very differently. Learn how each works, the trade-offs in accuracy and privacy, and when to use which.
The timing of your traffic is one of the most actionable patterns in analytics. Learn how to read traffic-by-hour and by-day data to time content, launches, and maintenance.
statpx now has a built-in notification center — a bell icon that lights up when your snippet is removed, an alert fires, or a team member joins.
Every site in your statpx dashboard shows a health score from 0 to 100. Here's exactly how it's calculated and what to do when it's low.
Managing 5+ websites in one analytics account? statpx site tags let you label and filter your sites instantly — Production, Staging, Client, Blog.
statpx now lets you sign in with a one-click email link — no password needed. Learn how magic link authentication works and when to use it.
statpx now has a built-in referral program. Share your unique link and track exactly how many users sign up through you — no earning cap, no minimum threshold.
statpx measures LCP, CLS, and INP from every real visitor — not synthetic tests. Learn how to use the Site Speed dashboard to find and fix performance problems.
statpx automatically captures JavaScript errors and unhandled promise rejections from every visitor's browser. Zero configuration — see which JS errors affect real users.
Learn how to enable two-factor authentication, review your login history, manage API keys securely, and keep your statpx account safe.
Learn how to invite team members to statpx, set viewer or editor roles, share a public read-only dashboard link, and manage team access for any site.
Learn how to configure traffic spike and drop alerts in statpx — set thresholds for daily pageviews, sessions, and get notified by email or Slack webhook.
Learn how to use UTM parameters with statpx to track which marketing campaigns actually drive traffic and conversions — with the built-in UTM campaign builder.
Step-by-step guide to setting up statpx analytics — create an account, add your website, install the tracking snippet, and see your first pageview in minutes.
Learn how to install the statpx tracking snippet on any website — plain HTML, WordPress, Next.js, Shopify, Webflow, and more. Setup takes under 2 minutes.
Learn what every section of the statpx analytics dashboard means — summary cards, traffic chart, top pages, referrers, countries, devices, and more.
Learn how to create URL and event goals in statpx, choose the right match mode, and use goal data to measure what actually matters on your website.
Direct traffic isn't always people typing your URL. Learn what really counts as direct traffic, why it inflates, and how to reduce dark traffic in your analytics.
Landing page analytics tells you which pages convert and which leak traffic. Learn the metrics that matter and how to use the data to lift conversion rates.
Geographic analytics reveals where your visitors come from and how different regions behave. Learn how to use country, region, and city data to make smarter decisions.
Social media traffic analytics shows which platforms send real visitors and which just inflate your follower count. Learn how to read the data and act on it.
Email analytics goes beyond open rates. Learn how to track clicks, conversions, and revenue from email campaigns in your website analytics using UTM parameters.
Slow pages inflate bounce rate, shrink session duration, and reduce conversions. Learn how load speed distorts your analytics and what to measure to find the real problem.
Bot traffic skews every metric in your analytics. Learn how bots are detected, which types are harmless vs harmful, and how to filter them for accurate data.
Content analytics shows which pages drive traffic, engagement, and conversions — and which waste your time. Learn the metrics to focus on and how to act on them.
Analytics data tells you where to run A/B tests and how to measure them correctly. Learn how to find the right pages to test and which metrics to track as outcomes.
Average time on page and session duration sound similar but measure different things. Learn what each means, why they're often misleading, and how to use them correctly.
Adding website analytics to WordPress, Shopify, Next.js, Webflow, or any other platform takes under 5 minutes. Here's the right way to do it on every major platform.
Chart annotations let you mark important dates on your analytics charts — so you always know why traffic spiked or dropped, even months later.
User identity tracking connects your analytics data to real users — so you can see how specific customers behave across sessions instead of just counting anonymous visits.
E-commerce analytics shows your revenue, order counts, average order value, and exactly where shoppers drop off before buying. Here's how to set it up and read the data.
Form analytics tracks which fields cause visitors to abandon your forms — so you can fix the exact friction points that cost you conversions.
Click heatmaps show exactly where visitors click on your pages — revealing which elements attract attention and which ones get ignored. Here's how to use the data.
Scroll depth tracking reveals what percentage of your page visitors actually read. Learn how it works, what the data means, and how to use it to improve content.
Custom event tracking lets you measure button clicks, video plays, form submissions, and any other interaction beyond pageviews. Learn how to set it up in minutes.
404 errors lose you visitors and damage SEO. Learn how to find every broken URL on your site using analytics data and fix them before they compound.
Mobile visitors behave differently from desktop users. Learn how to read mobile analytics data, spot mobile UX problems, and optimize your site for smaller screens.
Paid traffic costs money per click. Organic traffic takes time to build. Learn how to read both in your analytics and decide where to focus your effort.
Core Web Vitals are Google's real-user performance metrics. Here's what LCP, CLS, and INP mean, why they matter for SEO, and how to measure them.
UTM parameters let you track exactly where your website traffic comes from. Learn the 5 UTM tags, how to build URLs, and how to read the data.
Conversion goal tracking shows which pages and campaigns actually drive signups, purchases, or any action you care about. Here's how to set up and read goal data.
User retention measures whether visitors come back after their first visit. Learn how cohort analysis works and how to use the data to improve your site.
Page flow shows the most common paths visitors take through your site — which pages they visit in sequence, where they enter, and where they exit.
The statpx REST API lets you fetch pageviews, sessions, top pages, and more via JSON. Generate an API key and start querying in minutes.
Invite teammates, clients, or freelancers to view your analytics without sharing passwords. Team analytics access made easy.
Traffic spike and drop alerts notify you by email the moment pageviews cross a threshold. Set one up in minutes and never miss a traffic event.
Funnel analysis shows where visitors drop off across multiple steps. Learn how to build a conversion funnel and use the data to improve your site.
Complete user guide covering every page in statpx — setup, snippet install, stats, real-time, bots, campaigns, events, goals, and account settings.
The 40 most useful website analytics terms — bounce rate, sessions, UTM, conversion — defined in plain English.
The split between new and returning visitors reveals audience growth and loyalty — here's how to read it.
Screen resolution analytics reveal which sizes your visitors actually use — and where to set design breakpoints.
Six analytics numbers that matter most for a local or small online business — and what to do with each.
Every visitor comes from somewhere. Learn the four main traffic source types and how to read each one.
Search engines hide most keyword data, but you can still see useful query info — here's how.
Cookieless analytics tools track visitors without identifiers. How privacy-first tracking works and why it fits GDPR.
Browser and device data tells you which platforms your visitors use — and where to focus testing.
Your analytics already contains the data you need to improve SEO — here's which metrics matter most.
Real-time analytics shows visitors as they arrive. When it matters and how to use it productively.
Entry and exit pages reveal where visitors arrive and leave — use them to fix UX and improve your funnel.
Standard analytics scripts miss navigation in React, Vue, and Next.js SPAs. Here's how to get accurate data.
Referral traffic comes from links on other websites. How to read it and proven tactics to get more of it.
Ten proven techniques to reduce bounce rate, keep visitors engaged, and improve your overall SEO performance.
Session duration measures how long visitors spend on your site — and what's normal across different industries.
Unique visitors and pageviews measure different things. The difference, why both matter, and how to use them.
Bounce rate measures visitors who leave after one page. What a good bounce rate looks like and how to improve yours.
Seven free tools that offer visitor tracking, bounce rate, referrers, and more — with no data limits.
Step-by-step guide to tracking website visitors for free — add analytics to any site in under 5 minutes.
What website analytics means, why it matters, and how to start measuring visitor behavior for free.