How to Create White-Label Analytics Reports for Clients

Why Agencies Need Client Reporting (and Why It's Tricky)

Agencies managing multiple client websites face the same recurring task: delivering regular performance reports back to the clients paying for the work. Ideally, that report reflects your agency's brand, not your analytics tool's — but it's worth being upfront that statpx doesn't have a built-in white-label feature. There's no logo-upload setting or branded-PDF export baked into the product. What statpx does give you is enough to build a good reporting workflow around, in one of two ways.

Path 1: Give Clients Direct Dashboard Access (Zero Setup)

The simplest option is often the best fit. statpx's team roles let you invite a client to view their own site without sharing your login. Add their email to the site, assign the viewer role, and they see their own pageviews, sessions, events, and standard reports directly in the statpx dashboard — with no ability to change settings or delete data. Access can be revoked in a click if the engagement ends, and there's no password-sharing to manage. The dashboard carries statpx's own branding, not the agency's, but it's live, always current, and requires no report-building on your side.

Path 2: Build Your Own Branded Reports from Exported Data

If the client relationship depends on a fully branded report — or you already have a reporting workflow you don't want to abandon — pull the underlying data out of statpx yourself. The simplest route is a CSV export straight from the dashboard, dropped into whatever spreadsheet or slide template you already use. For an automated version, statpx's REST API (Bearer-token authenticated) lets you pull the same data programmatically and feed it into your own reporting tool.

What Data You Can Pull via the API

• Sites: list and manage the sites under your account, filterable by tag.
• Stats: summary metrics — pageviews, sessions, and related totals — for a given time range.
• Pageviews: per-page performance data.
• Hits: raw hit-level data.
• Events: your custom event stream.

Either export path — CSV or API — gives you the raw numbers to slot into whatever branded template, spreadsheet, or internal tool your agency already uses for client reporting.

Managing Many Clients at Once

If you're running reports for a large roster of clients, site tags let you group sites by client, industry, or service tier, and the All Sites roll-up shows combined totals across every site you manage, filterable by those same tags — useful for a quick account overview before you drill into any one client's numbers.

Which Path Fits Your Agency?

Direct dashboard access fits smaller agencies or clients who are comfortable checking their own numbers directly, with no ongoing report-building work on your end. CSV/API export fits agencies where a consistently branded report is part of the service, or where you already have a reporting tool the data should flow into. Many agencies end up using both, depending on the client.

The Bottom Line

statpx doesn't have a native white-label branding feature, but the combination of viewer-role dashboard access and open CSV/REST API exports gives agencies what they need to report to clients well. For smaller teams, direct dashboard access is often enough; for larger or brand-conscious agencies, pulling data into your own reporting template is the better fit — and nothing stops you from using both, depending on the client.