Stats: A Complete Guide to statpx's Main Dashboard

The Stats page (site.php) is where every statpx session starts. It's the main dashboard for a single site: pageviews, unique visitors, sessions, bounce rate, average duration, top pages, traffic sources, countries, devices, browsers, and entry/exit pages, all in one view with date-range tabs and an optional compare mode. This guide walks through what each part means and how to read it without jumping to the wrong conclusion.

Opening the Stats Page

From your dashboard, click any site card to land on its Stats page. The top of the page always shows the same layout: a row of date-range tabs (Today, 7d, 30d, 90d, This Month, Last Month, This Year, Last Year, or a custom range) and a set of summary cards for the core metrics. Today is always the default — the page never opens showing stale historical data by accident.

Below the summary cards you'll find filter dropdowns for country, browser, and device, plus toggles for including or excluding bot traffic. Filtering narrows every widget on the page at once, so you can, for example, look only at mobile traffic from a specific country without leaving the page.

Reading the Core Metrics

• Pageviews — total page loads in the selected range, including repeat views by the same visitor.
• Unique Visitors — distinct people, deduplicated within the range. Compare this to pageviews to see how many pages the average visitor views.
• Sessions — visits, where a session ends after a period of inactivity. One visitor can generate multiple sessions across a day.
• Bounce Rate — the share of sessions that left after viewing a single page. A high bounce rate isn't automatically bad; it depends on the page's purpose (a blog post that fully answers a question can bounce and still succeed).
• Avg. Duration — average time spent per session. Read it alongside bounce rate: a long duration with a high bounce rate usually means visitors are reading, not abandoning.

See unique visitors vs pageviews and what bounce rate actually measures for a deeper breakdown of these two metrics specifically.

Top Pages, Referrers, Countries, and Devices

Scrolling down, the Stats page breaks the same traffic into different angles:

• Top Pages — which URLs get the most views, useful for spotting which content actually earns attention.
• Referrers / Traffic Sources — where visits came from: search engines, social platforms, other sites linking to you, or direct/no-referrer traffic.
• Countries — a geographic breakdown so you know where your audience actually lives, not where you assume it does.
• Devices & Browsers — the desktop/mobile/tablet split and the browser mix, which matters for deciding what to test and optimize for.
• Entry & Exit Pages — entry pages are where sessions start (your effective landing pages, even if they're not the homepage); exit pages are where sessions end, which often flags a confusing step or a natural stopping point like a thank-you page.

Related reading: entry vs exit pages and geographic analytics.

Compare Mode and Common Mistakes

Toggle Compare next to the range tabs to see each metric against the equivalent previous period — this week vs last week, this month vs last month. Compare mode is disabled for custom date ranges and for This/Last Month or This/Last Year selections, since there's no unambiguous "previous period" to match against.

The most common mistake is reading a single day in isolation. Traffic is naturally noisy day to day; a 20% swing on a single Tuesday is usually nothing. Use 7d or 30d ranges with compare mode on to see whether a change is a real trend or normal variance. The second common mistake is ignoring the bot filter — always check whether bot traffic is included before drawing conclusions from a spike, since crawler activity can inflate pageviews without representing real visitors.

The Bottom Line

The Stats page is designed to answer "how is my site doing right now" in one glance, and "why" with a few clicks further down. Start with the summary cards and date range, then use compare mode to separate real trends from daily noise, and use the breakdowns (pages, referrers, countries, devices) to understand who's visiting and what they're doing. Once the basics feel familiar, pair Stats with the Custom Board to build a view tailored to exactly the metrics you check most.